Maximize Your Entertainment Affiliation
It's true that all you have to do to be an Entertainment affiliate is establish links on your site. However, there are methods you can use which will help increase traffic to your web site and earn more sales while gaining a certain measure of prestige in the eyes of your visitors. As a result, you will earn more referral fees and have the distinction of being associated with a trusted and experienced e-commerce company.
Here are a few ways to get the most out of your affiliation with Entertainment Publications:
- Use product description to "qualify" the visitors you refer
By describing the Entertainment book and its benefits you not only educate the visitors that come to your site, you also narrow your total clicks down to only the ones who are legitimately interested in purchasing an Entertainment product, thus "qualifying" your potential customer. Customer testimonials are also very effective (it helps when the site owner can speak in detail and knowledgably about a product he/she has used).
- Promote your affiliation with Entertainment
Entertainment Publications has been producing the Entertainment® Book for over 40 years. Our company is renowned throughout North America and recognized for the quality products we provide to our consumers as well as the support we give to our community through fundraising programs.
Your visitors will be more likely to make a purchase from your site if they know they're buying from a trustworthy online company. Entertainment.com continues the same successful tradition online that began offline. Not only do we offer quality products like the Entertainment Book and our Hotel Savings Guides, we are committed to easy online ordering and providing complete service to the customer.
Establishing our company logo on your site will immediately let people know that they're buying the one and only Entertainment Book from Entertainment's own web site. Our logos and graphics are available for use on http://entertainment.reporting.net.
Promote your affiliation by describing the association between your site and Entertainment (i.e. William's Restaurant Revue - in association with Entertainment [our logo]).
- Promote your web site
More traffic equals more sales. Submit your web site to as many search engines as possible while making sure that your meta tags are properly done and relevant to your site's content. Companies such as submitexpress.com do this free of charge.
- Let your visitors know Entertainment® products are for sale
Your visitors need to know that Entertainment products are for sale before they make the decision to buy. As an Affiliate, you should direct visitors to your home page and other areas on your site that display your affiliation with us.
- Generally, the farther away from your home page that you mention or display your links the less likely it will be seen by your visitors.
- Distinguish the area in which you display your link by giving it a label (i.e. "Savings Center" or "Coupon Savings").
- Use our graphics, logos and banners to help you sell Entertainment products. Our artwork is available online at http://entertainment.reporting.net in order to help you market our products on your site. Many times, graphics of the Entertainment Book help visitors understand your "store" is selling our products.
- Credit Card security and privacy are vital
Security and privacy are crucial to e-commerce success. Entertainment.com processes customer orders and collects and stores personally identifiable information using SSL encryption technology. SSL encrypts the information you input before it is sent to us via the Internet. In addition, all of the customer information we collect on our Web site is secured against unauthorized access on Entertainment Publications, LLC's server. We also provide toll-free phone numbers for those customers who are hesitant to order over the Internet.
Entertainment respects your privacy and the privacy of your referrals. When your referrals use our web site, we will collect certain information in order to make shopping on-line possible and provide them with other services. We do not currently sell, trade, rent or otherwise provide our customer's personal information to other third parties, although we reserve the right to do so in the future. Check out our Privacy Policy for more information on security and privacy. We want our Affiliates to feel satisfied when referring their visitors to our site.
- Indicate the quality of customer service and fulfillment
E-commerce is a tricky business and often times Customer Service can be the deciding factor of whether a purchase is made or not. Entertainment.com knows this and we pride ourselves on the quality of Customer Service we provide. We also offer a number of shipping options (including overnight) to our customers. By showcasing these features on your site you communicate the quality and service of our products, thereby putting your customer's minds at ease.
- Speed
Speed is noted as the most important factor when determining a visitor's overall satisfaction with a web site. Having a bunch of graphics on your web site may look great but the more you have, the longer it takes them to load and the slower your site speed becomes. We recommend using graphics that have a moderate amount of color that specifically enhance your site's message. This practice will give your site a cleaner look and increase its speed and efficiency.
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